Sheppard Missett: Jazzercise stayed apolitical while empowering female business owners
Judi Sheppard Missett · Jazzercise: Judi Sheppard Missett · Jan 18, 2021 · at 1:00:33
Judi Sheppard Missett, founder of Jazzercise, discusses how the brand intersected with the 1970s and 1980s women's rights movement.
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“I have always tried to keep Jazzercise apolitical, areligious, you know, all of those things, but on my own, I was always vocal about women's rights, and I was always proud that I was helping Women become business people, and to build a business that they could use and hopefully thrive with. So, in my own way, even though we were not, you know, standing on our soapbox preaching women's rights, we were doing it in a subtle way, and we still do today, of course.”
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