Fashion designer Eileen Fisher describes the origins of her brand to Guy Raz, explaining how committing to a trade show forced her to create her first clothing line.
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“I had no name, I had no clothes, I had no fabric, I had no styles, I had nothing.”
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More from Eileen Fisher
Opinion
Fisher: No one designed simple, minimalist women's clothing in the early 1980s
“And I just had this idea that I could make these simple clothes. No one's really doing it.”
Fisher: Japanese kimono's simple shape inspired her brand's aesthetic
“Like, you could really see, like, with the kimono, for example, one shape, you know, for thousands of years, and, you know, they would just do, you know, use different fabrics and different techniques to make it different every time, and, you know, it was beau…”
Fisher: Bootstrapped early orders via staggered delivery and COD payments
“Well, I would have needed about 20 to do the production. And but I got some good advice, actually, while I was at the boutique show, that I deliver a small order first, so I did white just for, like, February delivery, and then I did the other colors for deliv…”
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