Fisher: Bootstrapped early orders via staggered delivery and COD payments
Eileen Fisher · Eileen Fisher: Eileen Fisher · Nov 6, 2017 · at 22:16
Designer Eileen Fisher describes how she funded early production for her eponymous clothing line after securing $40,000 in boutique orders with zero capital.
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“Well, I would have needed about 20 to do the production. And but I got some good advice, actually, while I was at the boutique show, that I deliver a small order first, so I did white just for, like, February delivery, and then I did the other colors for delivery a couple months later, so that let me spread out the delivery, and I could produce part of it while I was starting to turn the money. I did the orders on COD, so then when I delivered the Boutiques would write a check.”
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