Designer Eileen Fisher describes the market gap in the early 1980s that inspired her to create simple, interchangeable garments like box tops and wide-legged pants.
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“And I just had this idea that I could make these simple clothes. No one's really doing it.”
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More from Eileen Fisher
AssertionNot checkable as stated
Fisher: The company was strictly profitable throughout its early growth
Fisher: Japanese kimono's simple shape inspired her brand's aesthetic
“Like, you could really see, like, with the kimono, for example, one shape, you know, for thousands of years, and, you know, they would just do, you know, use different fabrics and different techniques to make it different every time, and, you know, it was beau…”
Fisher: Bootstrapped early orders via staggered delivery and COD payments
“Well, I would have needed about 20 to do the production. And but I got some good advice, actually, while I was at the boutique show, that I deliver a small order first, so I did white just for, like, February delivery, and then I did the other colors for deliv…”
Fisher: The clothing company was profitable throughout its entire early growth
“So it was a combination of credit lines and loans and, you know, self-funding because it was growing and it was profitable. It was always profitable.”
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