Female consumers cannot demand gender-specific footwear without experiencing proper alternatives first.
Wes Felix · HIBT Lab! Saysh: Wes and Allyson Felix · Mar 16, 2023 · at 43:17
Wes Felix, co-founder of footwear brand Saysh alongside Olympic sprinter Allyson Felix, discusses consumer perception and the athletic footwear industry's historical reliance on male foot lasts.
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“Women aren't saying we're unhappy with our shoes. Make one for me. Cause they think they already have one for them and they don't have anything to compare it to. They've never put on a shoe made for a woman.”
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