Ouidad Wise: 1970s salons required curly hair to be blown straight
Ouidad Wise · Ouidad hair products: Ouidad Wise · Jul 8, 2024 · at 9:54
Ouidad Wise, founder of curly hair care brand Ouidad, explains the standard practices in cosmetology training and salons during the late 1960s and early 1970s.
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“That's all they knew. At the time, the media, the newscasters, all the everything, the magazines were all blonde hair blown out and straight. Maybe some were brunette. Once in a while, you get a redhead, and if somebody came in with curly hair, the first thing that would be required is to wet their hair, blow it straight, and then cut it, because they just didn't know how to manage curly hair, didn't know how to work with it.”
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