Morris Shifted $70M From Discounting to Brand Building at Purina
Scott Morris · Freshpet: Scott Morris · Oct 9, 2023 · at 9:36
Scott Morris, co-founder of Freshpet, recounts reallocating marketing spend away from price promotions during his tenure at Ralston Purina.
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“Him and I, I'd say we were the key catalysts in really changing the way we started moving away from discounting, and it was, at the time, it was seventy million dollars in all kinds of discounting and couponing. That we were able to move out of those kind of inefficient activities into really, like, really fundamental brand building activities.”
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