Ralston Purina
2 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Oct 9, 2023 by Scott Morris · said 5 times in 1 episodes since 2023 · across every show →
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brought up most by Guy Raz (5)
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2023 5 mentions in 1 episode
Everything said about Ralston Purina, oldest first
Oct 9, 2023 negative
Morris: Couponing and Discounting Fail to Build Brand Loyalty
“What we started realizing was there were millions and millions and millions of dollars that were being spent in couponing and discounting that were really not very productive. They were drawing people in that would buy it once and then go back to whatever the …”
Oct 9, 2023
Morris Shifted $70M From Discounting to Brand Building at Purina
“Him and I, I'd say we were the key catalysts in really changing the way we started moving away from discounting, and it was, at the time, it was seventy million dollars in all kinds of discounting and couponing. That we were able to move out of those kind of i…”