Morris: Consumers Will Buy Fresh Pet Food In-Store, Not DTC
Scott Morris · Freshpet: Scott Morris · Oct 9, 2023 · at 1:06:29
Scott Morris, co-founder of Freshpet, explains why the company prioritized retail distribution partnerships over a direct-to-consumer model.
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“We feel as though the opportunity to deliver fresh food is where people are going to buy their fresh food over time, and that's going to be, they're typically going to make a trip to a store to do that. So that fresh trip is owned by the brick and mortar guys, and those are our partners that we went in with in the beginning.”
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