Chuck Surack Won GM's Business by Editing CEO's Speech on Tape
Chuck Surack · Sweetwater: Chuck Surack. How a Customer Service Strategy Built a Billion Dollar Online Pro Audio and Music Company. · Jul 27, 2026 · at 8:57
Sweetwater founder Chuck Surack describes the early days of his mobile recording business, when he recorded corporate speeches and executive events across the Midwest.
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“I remember one year I did a, I recorded a speech of the CEO of General Motors. He was down in Defiance, Ohio, and all the way through his speech, he kept referencing the current year, and he meant to reference the next year. So he gets all done with his speech, and I figured out how to use a razor blade and tape and change all those references that he made And I was a hero for them, and for many, many years, I got lots of their recording business, because I made him look great, you know.”
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