Sweetwater founder Chuck Surack recalls recording and programming custom digital audio samples for Kurzweil synthesizers in the 1980s.
Opinion
Chuck Surack Criticizes Black Lives Matter Leadership for Divisive Rhetoric
“And I think the Black Lives Matter group, the people behind that were not necessarily good and strong. I believed in the movement. I believed in all bunch of stuff, but not the kind of rhetoric that was being thrown about.”
Assertion Supported
Sweetwater Requires 13 Weeks of Full-Time Training for Sales Reps
“Unlike myself, most of them come to us with a four year music technology degree, huh? And then we put them through what we call Sweetwater University, and Sweetwater University is 13 weeks of eight hours a day where they're learning all kinds of stuff. You kno…”
Assertion Not checkable as stated
Top Sweetwater Sales Engineers Earn Nearly $500,000 Annually
“Frankly, in your first year, you're probably gonna make 75 to 80, 85,000 dollars. In your second or third year, you're well into six figures. You know, we have people that are making nearly a half a million dollars now.”
Assertion Not checkable as stated
Chuck Surack Bought Back Sweetwater Using $1M in Local Personal Loans
“And so my best friend, who's an attorney, and I went to about 18 different individuals in Fort Wayne and said, we want to buy the company back. Would you loan me 50? Would you loan me a hundred? One guy loaned me a million dollars.”
Assertion Supported
Sweetwater Now Sells Over 1,000 Guitars Every Single Day
“We went from no guitars to selling over a thousand guitars every day.”
Assertion Not checkable as stated
Sweetwater's Early Customer Sales Calls Averaged 20 to 30 Minutes
“And so we know the first call or two with the customer would be a very long call. Our average talk time was 20 to 30 minutes, because we would start to develop a relationship, understand how they're going to use it, what they're going to use it with”