Sweetwater founder Chuck Surack discusses managing his business through social unrest and racial justice demonstrations in 2020.
Assertion Supported
Sweetwater Requires 13 Weeks of Full-Time Training for Sales Reps
“Unlike myself, most of them come to us with a four year music technology degree, huh? And then we put them through what we call Sweetwater University, and Sweetwater University is 13 weeks of eight hours a day where they're learning all kinds of stuff. You kno…”
Assertion Not checkable as stated
Top Sweetwater Sales Engineers Earn Nearly $500,000 Annually
“Frankly, in your first year, you're probably gonna make 75 to 80, 85,000 dollars. In your second or third year, you're well into six figures. You know, we have people that are making nearly a half a million dollars now.”
Assertion Not checkable as stated
Chuck Surack Bought Back Sweetwater Using $1M in Local Personal Loans
“And so my best friend, who's an attorney, and I went to about 18 different individuals in Fort Wayne and said, we want to buy the company back. Would you loan me 50? Would you loan me a hundred? One guy loaned me a million dollars.”
Assertion Supported
Sweetwater Now Sells Over 1,000 Guitars Every Single Day
“We went from no guitars to selling over a thousand guitars every day.”
Assertion Not publicly verifiable
Stevie Wonder Used Chuck Surack's Custom Brass Sample on Characters Album
“I remember one time I brought in a trombone player, a trumpet player, and I played saxophone, and we made a brass section sound. There was not a section of brass in there. That sound ended up being used by Stevie Wonder on his character's album.”
Assertion Not checkable as stated
Sweetwater's Early Customer Sales Calls Averaged 20 to 30 Minutes
“And so we know the first call or two with the customer would be a very long call. Our average talk time was 20 to 30 minutes, because we would start to develop a relationship, understand how they're going to use it, what they're going to use it with”