Expanding beyond shaving into all consumer packaged goods removed Harry's growth cap
Jeff Raider · Harry’s Razors: Andy Katz-Mayfield and Jeff Raider · Jun 12, 2023 · at 1:02:56
Jeff Raider, co-founder of Harry's, explains the strategic rationale behind launching the Harry's Labs incubator to expand into wider consumer packaged goods categories.
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“Even if we got to, you know, huge market shares everywhere, like there's going to be some cap on our growth and shave. And so if we thought about it, we thought, Hey, like, you know, if we could increase our addressable market, not just to kind of men's grooming and personal care But to all of CPG, that's a pretty significant sort of shift in the opportunity set that we have.”
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