The Fragrance Paintbrush is the single product driving Jo Loves' Chinese expansion
Jo Malone · Jo Loves: Jo Malone CBE · May 18, 2020 · at 1:12:12
Jo Malone, founder of Jo Loves, explains how the Asian market and younger consumers responded to her gel-based Fragrance Paintbrush applicator.
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“And that paintbrush now is going around. That's the thing that is converting China. That is the one single product because they've never seen it before.”
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