Customers return for past favorites, not daily new creations
Jeni Britton · Live From The HIBT Summit: Jeni Britton Bauer of Jeni's Splendid Ice Creams · Feb 27, 2020 · at 4:01
Jeni Britton Bauer, founder of Jeni's Splendid Ice Creams, explains why she shifted from an unpredictable daily menu to a consistent signature product line.
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“I had learned the lesson that no one comes to a business for whatever I'm making today. I don't go to businesses for that. I go to a business for what I had the last time I was there, not for some new thing.”
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