Berkowitz: Food trucks were a two-year distraction Insomnia Cookies shouldn't have taken
Seth Berkowitz · Insomnia Cookies: Seth Berkowitz · Aug 26, 2024 · at 47:16
Seth Berkowitz, founder of Insomnia Cookies, reflects on attempting to scale mobile bakery food trucks before the Great Recession.
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“Vending trucks ended up being a right turn I wish I hadn't taken. It was like a two-year real distraction.”
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