Tony Wheeler: Lonely Planet doubled in size overnight after India book
Tony Wheeler · Lonely Planet: Maureen & Tony Wheeler (2017) · Jul 9, 2018 · at 22:21
Tony Wheeler, co-founder of Lonely Planet, reflects on how their India guidebook catalyzed company expansion in the early 1980s.
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“The company doubled its size overnight, and we suddenly started taking on more writers and looking at other big projects.”
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