Lonely Planet's early success rode baby boomer travel trends
Tony Wheeler · Lonely Planet: Maureen & Tony Wheeler · May 8, 2017 · at 31:57
Tony Wheeler, co-founder of Lonely Planet, reflects on the macroeconomic timing and demographic tailwinds that contributed to the guidebook publisher's rise.
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“We came along when the baby boomers were suddenly deciding they needed to go to more interesting places than their parents did. So there was that element. They were a big market.”
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