A Singapore bookshop bought 1,000 copies of Lonely Planet's second guide
Tony Wheeler · Lonely Planet: Maureen & Tony Wheeler · May 8, 2017 · at 20:43
Lonely Planet co-founder Tony Wheeler recounts pitching their second travel book, 'Southeast Asia on a Shoestring', to a major bookseller in Singapore in the 1970s.
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“I saw him writing Southeast Asia on a shoestring in the, on the order form, and then write some number down. And he spun the order around and pushed it across the desk to me, and he bought a thousand copies. You know, I walked out of that that office you know, a foot above the ground and raced back to the hotel and said to Maureen, we've sold 20% of our print run to one bookshop.”
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