Framing field surveys as student projects easily disarms hesitant respondents
Rich Fulop · Brooklinen: Vicki and Rich Fulop · Apr 20, 2020 · at 27:59
Brooklinen co-founder Rich Fulop explains how the founding team conducted in-person market research by intercepting shoppers in retail bedding aisles across New York City.
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“A lesson we learned is easy way to disarm somebody for a quick survey is let them know it's a student project, and it very much was at the time, so.”
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