Errett: Madison Reed's Early Color-Matching Algorithm Delivered High Accuracy and Retention
Amy Errett · Madison Reed: Amy Errett · Aug 18, 2025 · at 37:33
Amy Errett, founder and CEO of Madison Reed, discusses building an 18-question diagnostic quiz to enable direct-to-consumer hair coloring.
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“And we started to see very early on actually measuring customer satisfaction and net promoter score, whether or not this algorithm Because that's what we built. Machine learned algorithm worked. And that was the moment that we understood we had something here because the retention from the beginning and the color predicting from the beginning was very accurate.”
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