Ginjan secured distribution by playing Whole Foods against a regional distributor
Rahim Diallo · Men's Wearhouse: George Zimmer · Apr 15, 2019 · at 1:01:10
Rahim Diallo, co-founder of beverage brand Ginjan, details the negotiation strategy used to get their beverage onto Whole Foods shelves.
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“We were definitely relentless in terms of pursuing them. Because we knew Whole Foods wanted us to get a distributor, and that distributor was interested in us because they know we're talking to Whole Foods, so we kind of played them against one another, and it worked out well.”
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Ginjan Secured Retail by Playing Whole Foods Against a Distributor
“We were definitely relentless in terms of slowing them because we knew Whole Foods wanted us to get a distributor and the distributor was interested in us because they know we're talking to Whole Foods. So we kind of played them against one another and it work…”