Ginjan Secured Retail by Playing Whole Foods Against a Distributor
Rahim Diallo · LÄRABAR: Lara Merriken · Mar 19, 2018 · at 52:14
Rahim Diallo, co-founder of Ginjan, describes the negotiation strategy used to obtain distribution and retail shelf space at Whole Foods.
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“We were definitely relentless in terms of slowing them because we knew Whole Foods wanted us to get a distributor and the distributor was interested in us because they know we're talking to Whole Foods. So we kind of played them against one another and it worked out well.”
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Ginjan secured distribution by playing Whole Foods against a regional distributor
“We were definitely relentless in terms of pursuing them. Because we knew Whole Foods wanted us to get a distributor, and that distributor was interested in us because they know we're talking to Whole Foods, so we kind of played them against one another, and it…”