Ben & Jerry's initial financial goal was earning $20,000 each per year
Jerry Greenfield · Ben & Jerry's: Ben Cohen And Jerry Greenfield · Nov 20, 2017 · at 9:07
Jerry Greenfield, co-founder of Ben & Jerry's, explains the modest early financial goals he and co-founder Ben Cohen set when launching their business in the late 1970s.
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“Our goal when we opened was to make 20,000 dollars a year a piece.”
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