Jerry Greenfield, co-founder of Ben & Jerry's, explains the anti-competitive tactics food conglomerate Pillsbury used to block Ben & Jerry's retail expansion.
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“Pillsbury had bought Haagen-Dazs, so they owned them, and they went to independent ice cream distributors, who were distributing all sorts of different brands of ice creams, and you know, told them that if those distributors continued to deliver Ben & Jerry's, that they wouldn't sell them Haagen-Dazs anymore.”
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AssertionSupported
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AssertionNot checkable as stated
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Insight
Ice cream eaters prefer big chunks over evenly distributed pieces
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AssertionSupported
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