Kirban: Vita Coco signed first distributor before having a physical sample
Michael Kirban · Vita Coco: Michael Kirban · Aug 3, 2020 · at 30:30
Vita Coco co-founder Michael Kirban describes pitching a local Naked Juice delivery driver on distributing Vita Coco before any product had arrived.
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“Yeah, it hadn't arrived. I didn't even have a sample.”
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