Berkowitz: Rapid Scaling to 150 Stores Caused Delivery and Innovation to Slip
Seth Berkowitz · Insomnia Cookies: Seth Berkowitz · Aug 26, 2024 · at 1:03:56
Seth Berkowitz, founder and CEO of Insomnia Cookies, discusses the operational challenges that led him to seek an institutional partner or buyer in late 2017.
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“Something happened internally, I don't even remember exactly what it was, where I just felt like we had had this huge growth story, you know, 20 stores, 150 locations, so rapidly, and we didn't hit a wall, but I could see something was breaking. Like, it was, the demand wasn't exactly there in the same way. Our innovation wasn't moving at the pace that we needed it to. Our delivery times were slipping.”
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