Weaver: Founders should divide brand narratives into modular, audience-specific stories
Fawn Weaver · Advice Line with Fawn Weaver of Uncle Nearest Premium Whiskey · Apr 25, 2024 · at 8:28
Fawn Weaver, founder of Uncle Nearest Premium Whiskey, advises Puente Coffee co-founder Kevin Arita on how to simplify and communicate a multi-layered founder story.
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“You can write out your entire story, literally every element in it, and then break it into sections. So for instance, when you hear me talking about the story of nearest green and the press all the time, I'm usually talking about a particular section of the story. Because once you bring my story into it, my team member story into it, our distillery into it, I've got 25 stories, and no one has time for all of that, right? So the question is, is who is the audience that you're talking to at any given moment? And what is the section of your story that relates to that?”
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