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Fawn Weaver

21 statements across 4 episodes · 6 bullish · 1 bearish · 1 people on the record · first statement Oct 4, 2021 by Fawn Weaver · said 15 times in 15 episodes since 2024 · across every show →

On the record as a speaker too: Fawn Weaver's record, appearances and statements → this page counts the times other people say the name.

Mentions by year

brought up most by Guy Raz (15)

tap a year for its mentions
008815152024episodesmentions
08152024episodes it came up in
000.57.51152024episodesmentions per episode
2024 15 mentions in 15 episodes 1 per episode

every mention, scene by scene, with the transcript →

Everything said about Fawn Weaver, oldest first

Oct 4, 2021
Disclosure
Weaver's first PR firm failed after overhiring to project a larger persona
“Where I got in trouble was this whole larger persona than what it was, and so I hired far too many people for what was needed at that time and ran out of money.”
Fawn Weaver Oct 4, 2021 ▶ 17:04 Uncle Nearest Premium Whiskey: Fawn Weaver
Oct 4, 2021
Assertion Not checkable as stated
Suppliers immediately called Weaver's husband after ignoring her all-female team
“Keith called every single person on our collective list, and he got through either immediately when calling, or they called him back by the end of the day. He didn't have to wait 24 hours to get in touch with any of those people that we had been trying to reac…”
Fawn Weaver Oct 4, 2021 ▶ 56:19 Uncle Nearest Premium Whiskey: Fawn Weaver
Oct 4, 2021
Assertion Not checkable as stated
Weaver's Happy Wives Club site gained users in 20 countries within weeks
“And then they sent it out, and within four weeks, I had people who had signed up from 20 different countries.”
Fawn Weaver Oct 4, 2021 ▶ 22:10 Uncle Nearest Premium Whiskey: Fawn Weaver
Oct 4, 2021
Assertion Not checkable as stated
Weaver secured Uncle Nearest trademarks before notifying Jack Daniel's leadership
“Yeah, but it wasn't their IP. I had already, I already had the trademarks. So by the time I shared with them what I would be doing, I made sure I had the trademarks.”
Fawn Weaver Oct 4, 2021 ▶ 47:13 Uncle Nearest Premium Whiskey: Fawn Weaver
Oct 4, 2021 neutral
Disclosure
Fawn Weaver has raised over $60 million for Uncle Nearest
“I've raised over sixty million dollars.”
Fawn Weaver Oct 4, 2021 ▶ 1:11:06 Uncle Nearest Premium Whiskey: Fawn Weaver
Oct 4, 2021 positive
Assertion Supported
Weaver hired the former Disney Store worldwide president for retail merchandising
“I hired the former president of Disney store worldwide to merchandise.”
Fawn Weaver Oct 4, 2021 ▶ 1:10:43 Uncle Nearest Premium Whiskey: Fawn Weaver
Oct 4, 2021
Disclosure
Weaver started her first PR firm at 18 with $5,000-a-month clients
“So I began at 18 with two clients paying me 5000 dollars a month, which that's not a lot of money now, but you know, for an 18 year old, that was pretty significant, right?”
Fawn Weaver Oct 4, 2021 ▶ 14:36 Uncle Nearest Premium Whiskey: Fawn Weaver
Oct 4, 2021
Assertion Supported
Weaver recruited Jack Daniel's former head of whiskey operations
“Well, she was in the family business for 31 years. When she left Jack Daniel Distillery, she was their head of whiskey operations.”
Fawn Weaver Oct 4, 2021 ▶ 38:58 Uncle Nearest Premium Whiskey: Fawn Weaver
Mar 4, 2024
Disclosure
Uncle Nearest spent $1M on ads while completely sold out nationwide
“I spent a million dollars in commercial ads when we were out of stock everywhere in the country.”
Fawn Weaver Mar 4, 2024 ▶ 1:02:44 Uncle Nearest Premium Whiskey: Fawn Weaver (2021)
Mar 4, 2024
Disclosure
Weaver left home permanently at age 15 with just a backpack
“I actually left home at 15. And my mom said she still remembers the day I walked down the driveway and she watched me leaving with a backpack and a lunch pail in hand. And that was basically all I had was a backpack and a lunch pail. And I was like, I'm out of…”
Fawn Weaver Mar 4, 2024 ▶ 9:21 Uncle Nearest Premium Whiskey: Fawn Weaver (2021)
Mar 4, 2024 positive
Assertion Supported
Weaver's father was an early hitmaker and producer for Motown
“So he was one of the very first hit makers for Motown. He was there from the beginning. So he's credited with Diana Ross and the Supremes and the Temptations and the Four Tops and Michael Jackson and just really from the beginning, Smokey Robinson, then when S…”
Fawn Weaver Mar 4, 2024 ▶ 4:46 Uncle Nearest Premium Whiskey: Fawn Weaver (2021)
Mar 4, 2024
Disclosure
Weaver secured Uncle Nearest trademarks before informing Jack Daniel's
“I had already, I already had the trademarks. So by the time I shared with them what I would be doing, I made sure I had the trademarks.”
Fawn Weaver Mar 4, 2024 ▶ 46:07 Uncle Nearest Premium Whiskey: Fawn Weaver (2021)
Mar 4, 2024 positive
Assertion Supported
Weaver's realtor was former Jack Daniel's head of whiskey operations
“Well, she was in the family business for 31 years. When she left Jack Daniel Distillery, she was their head of whiskey operations.”
Fawn Weaver Mar 4, 2024 ▶ 38:38 Uncle Nearest Premium Whiskey: Fawn Weaver (2021)
Mar 4, 2024 bullish
Assertion Not checkable as stated
Weaver decided to buy the Dan Call farm within five minutes
“I will say that Keith and I were not through the door for longer than five minutes before we looked at each other and said, we're buying this place.”
Fawn Weaver Mar 4, 2024 ▶ 32:45 Uncle Nearest Premium Whiskey: Fawn Weaver (2021)
Mar 4, 2024 negative
Assertion Not checkable as stated
Suppliers ignored Weaver's female team but answered her husband immediately
“Keith called every single person on our collective list, and he got through either immediately when calling, or they called him back by the end of the day. He didn't have to wait 24 hours to get in touch with any of those people that we had been trying to reac…”
Fawn Weaver Mar 4, 2024 ▶ 54:12 Uncle Nearest Premium Whiskey: Fawn Weaver (2021)
Mar 4, 2024
Assertion Not checkable as stated
Weaver launched a PR firm at 18 with $5,000 monthly retainers
“So I began at 18 with two clients paying me 5000 dollars a month, which that's not a lot of money now, but you know, for an 18 year old, that was pretty significant, right?”
Fawn Weaver Mar 4, 2024 ▶ 14:43 Uncle Nearest Premium Whiskey: Fawn Weaver (2021)
Apr 25, 2024 positive
Insight
Weaver: Founders should divide brand narratives into modular, audience-specific stories
“You can write out your entire story, literally every element in it, and then break it into sections. So for instance, when you hear me talking about the story of nearest green and the press all the time, I'm usually talking about a particular section of the st…”
Fawn Weaver Apr 25, 2024 ▶ 8:28 Advice Line with Fawn Weaver of Uncle Nearest Premium Whiskey
Apr 25, 2024 positive
Assertion Not checkable as stated
Weaver: Uncle Nearest averages five to eight major global press hits daily
“So if you look at uncle nearest on any given day, there's between five and eight press hits around the world, major publications, and they're all telling different stories about the brand.”
Fawn Weaver Apr 25, 2024 ▶ 12:34 Advice Line with Fawn Weaver of Uncle Nearest Premium Whiskey
Apr 25, 2024 neutral
Assertion Contradicted
Weaver: Uncle Nearest has maintained an all-female leadership team since launch
“I've now told the story of my all female leadership team that I've had from day one.”
Fawn Weaver Apr 25, 2024 ▶ 12:56 Advice Line with Fawn Weaver of Uncle Nearest Premium Whiskey
Oct 10, 2024
Assertion Not checkable as stated
Weaver: 20 historians and archivists helped research Uncle Nearest for free
“In the beginning, there were 20 different historians, archivists, archaeologists, genealogists, who all got together and none ever charged me.”
Fawn Weaver Oct 10, 2024 ▶ 9:54 Advice Line: Growing Beyond Your Niche
Oct 10, 2024
Insight
Weaver: Founder confidence should not rely on early product success
“If the confidence is coming from a product, that's a flawed strategy, because you might have a product that fails, and you might start another product, that product may fail, it may not be until you're on your fourth product, but you have to believe in yoursel…”
Fawn Weaver Oct 10, 2024 ▶ 8:08 Advice Line: Growing Beyond Your Niche
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