The Exchanges

Every argument clarity score on this site is built from rows on this page. Each question and answer was assessed with names hidden, the host's own answers included, on four things from 1 to 5: directness (does it answer the question asked), coherence (do the ideas follow), precision (concrete details and clear references), compression (says a lot per word). The weighted mix (30/30/25/15) is the exchange score. A person's published score averages their exchange scores on raw tape only, at least 8 of them, shrunk toward the cohort mean. Full method →

Leigh Keith no published score: no usable exchanges on raw tape, and a fair score needs 8+ · coarse estimate ≈4.5/5 from 4 produced feed exchanges record → ← everyone

Every exchange below was scored with names hidden, four dimensions each from 1 to 5. An exchange's score is 0.30·directness + 0.30·coherence + 0.25·precision + 0.15·compression. The published score averages the raw tape exchange scores and shrinks small samples toward the cohort mean, so five great answers can't beat twenty good ones. Produced feed rows count only toward coarse estimates, never toward a full score.

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Answered produced feed D 5 · C 5 · P 5 · Cm 4 4.85

Q And the supplements were, were like, what, powdered, I don't know, vitamins?

A They were whole food powder concentrates, so all like beef, uh, spleen powder, beef liver powder, All dehydrated concentrates pressed into a tablet, and us kids didn't know how to swallow those big tablets, and of course they tasted really gross to chew, and so he ground them into a powder and mixed them with his protein powder and his omega oil. Mom had the stainless steel bowl, kind of smashing it all with her hands and adding honey as a sweetener, and we would roll them into balls, and We'd eat them, and you couldn't taste the tablet powder, and they were sweet and peanut butter and honey, and they were so delicious to us, and we were allowed to have one of those little balls, uh, every day, and that was getting our five tablets that we were supposed to have, and so we've been eating this recipe, you know, for almost 40 years now.

AI assessment note: “They were whole food powder concentrates, so all like beef, uh, spleen powder”

Answered produced feed D 5 · C 5 · P 5 · Cm 4 4.85

Q Yeah. So, you know, by 2007, you're in, you know, 10 Whole Foods that year. Just out of curiosity, did anybody at Whole Foods say, you know, you really might have more of a shot at scaling this if you can make it shelf stable?

A Yep. We definitely had folks telling us, hey, this would be great if you can just, you know, tweak your recipe and, and we had, you know, um, we had tried to do that. I remember taking it to a manufacturer and saying, hey, can you, um, what could we do? But it just changed the taste of the product. And then also when you bind the oils and protein in the bar, it kind of leave like a rock in your stomach. And you think like, it's hard to digest, you know, proteins that are bound with the fats. And so, um, it really, it changed the product, and it changed the way you felt consuming the product, and so it was back to, no, we need to just continue using kind of our more fragile product.

AI assessment note: “Yep. We definitely had folks telling us, hey, this would be great”

Answered produced feed D 5 · C 5 · P 4 · Cm 4 4.60

Q 40% lift. Just right. It's amazing. And, and, and you guys were in Starbucks, which I think was kind of a pioneer in, in that, in the refrigerator section. How did you get into Starbucks? Did they come to you or?

A Yeah. So Starbucks, um, you know, interesting. It was just a personal connection that we had met at an event. Uh, we just, we didn't know who they were. And, um, my sister and I were chatting with this awesome lady and, uh, just sharing our story and what kind of products we sold. And so never forget, she handed me her card, had the Starbucks logo on it. Um, and you know, it was right during the Me Too movement and there had been just some things that happened, um, With my sister and kind of the manufacturing space, unfortunately, you know, it's a very male-dominated sector, and we were just sharing stories, and so, uh, we just, a credit to kind of who they are as a company. That, that woman just put her arm around us and gave us her card and said, you know, let's, let's talk about your product, and so just having no idea who she was and having that kind of human connection, we were then able to send samples. They gave us a, you know, couple hundred store tests, and just imagine how Thrilling that was to see your little family recipe now with that new brand on the shelves in Starbucks. Um, that was a huge awareness driver for us.

AI assessment note: “It was just a personal connection that we had met at an event.”

Answered produced feed D 4 · C 4 · P 4 · Cm 4 4.00

Q Meanwhile, Lee, you are in San Diego, and is it you and another one of your siblings that were trying to also kind of market and, and, and get, get this product in front of into stores in San Diego?

A So I, um, one of my, uh, roles was to demo at the accounts that we did have in San Diego, so we had a few gyms that would sell our product, and, um, also working at a real estate office, and, uh, helping my mom with the kids, and so we got in our car, Sharice and I, and, um, I think drove north within a day, and, uh, These brothers of ours, Guy, they needed, um, they needed a kick in the butt. Their apartment was pretty dirty. I'm sure. They weren't eating well, uh, and so we, um, did a big reset in that apartment and started bossing them around, and, um, we started making bars, and, uh, we took advantage of that thirty-day test.

AI assessment note: “one of my, uh, roles was to demo at the accounts that we did have in San Diego”

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