Q Explain, explain this to me. When he, he comes back from that bike trip, and he starts to try and emulate this Belgian beer, what did he say to you, or what was your impression of it? Like, what made it unique?
A Well, you have to remember, again, kind of take yourself back. Many of you probably weren't drinking beer then, but take yourself back to that time where beer was still really kind of, you know, the drink of the knucklehead, and it was, there was not, you didn't think about what glassware do you want to put your beer in, or what might you eat with the beer. It was, we would go to parties, And we'd say, well, we'll bring some beer, and people would say, oh, that's okay, you know, we have a keg of Coors Light or something, and it was really kind of an uphill battle to convince people that beer with flavor, um, and, you know. I do, I want to say though, because the big two brewers in this country make technically excellent beer, and I never want to sort of discount that, because they're very skilled at it, but they're not craft brewers, and they don't really have sort of that gut feel for how you might Start a movement where people are talking about, what am I gonna drink with that, and...
AI assessment note: “it was really kind of an uphill battle to convince people that beer with flavor”