Answered produced feed
D 5 · C 5 · P 5 · Cm 4 4.85
Q the idea of getting shelf space in the supermarket just seems daunting. How did you convince them to try this? I mean, someone like Marco Pierre White has, he gets pitched every day from a plant-based company. So, How did you, how did you get to him? A small, you know, company based in, in outside Tel Aviv going to him and saying, hey, try this. How'd you do that?
A Uh, I think there are two reasons. One is humility. So in, in plant-based meat, there's a lot of companies, including some of our friends that say we have a perfect replacement for meat. You have the same texture, the same flavor, the same, everything that you expect from meat. And then you take a bite and you see what is the distance. So we say meat is incredible. Meat is so amazing. It's been developed through, you know, millions of years of evolution. So assuming that we are already there, we're not there. The second, the passion to really listen. So when we came to Marco Piero White, when he came to Ron Blau, by the way, very early on in the process, we told him, take a bite, tell us what's wrong in this product. Don't tell us how amazing it is. Let's start selling it in all of your restaurants. Just be a partner on making this really great. And we did it with them, but we also went to butchers. We also went to the people that know intimately this connection between meat and the consumer, and we told them, just tell us the honest truth. Not only, by the way, Marco is incredible, he's also poetic, and he has this philosophy around the world. Ron is brilliant in combining flavor, but every cook in every catering that we work with, Has a lot of criticism on our product, and we listen. We don't say, no, no, you're mistaken. We say, okay, maybe in the next version, we actually n…
AI assessment note: “we told him, take a bite, tell us what's wrong in this product.”
Answered produced feed
D 5 · C 5 · P 4 · Cm 4 4.60
Q So how did you make the first, you know, products that you could actually test on people? I mean, where, like, given that you had utterly failed in 2018, not utterly, but what you made in your home was inedible. Where, how did you start to To, to get it to a place where you could actually make something that was edible.
A The first thing we needed a lab, I have a friend that worked with me in HP, that his family operates labs that you can rent, and they gave us a lab for almost free, and, and we set up shop there, and then we started just sourcing, buying every protein, every flavor compound, every fat that we can, and building a So we, we built our own printer. We build a machine from scratch and we tried to build different structures and see how the different structure impacts your experience, the flavor. So how this element of three printing can manipulate something in food. We didn't try to make a steak. We didn't try to make something tasty. We wanted to see what kind of things we can create with three printing that the normal food company cannot develop. And the first thing that we developed were not Tasty, and they were not meaty, but they showed anybody from a food science that this is something new. This is a new property of food that we can create by this combination of three D printing and the different components that we had. And, and then we accelerated things because at that point of time, it was very clear that this can become a stake one day. It was very exciting. And we thought that that's it. That's our job is done. We filed a patent for that. And we thought that's easy. Now, only thing we need to do like six more months in the lab, and then we will sell a three D printer to ev…
AI assessment note: “The first thing we needed a lab... we set up shop there, and then we started”
