Zumba, every mention
50 scenes, the whole family · ← back to Zumba
tap a year for its mentions
every year anyone Guy Raz 108Alberto Perlman 36Beto Perez 9
Verbatim, from the transcripts: the passages where Zumba comes up
Advice Line with Curt Richardson of OtterBox
Advice Line with Alberto Perlman of Zumba
- ▶ 1:07 Guy Raz Joining me this week is Alberto Perlman, co-founder and CEO of the global fitness brand Zumba. 9 times in the scene
- ▶ 2:04 Alberto Perlman Yeah, we, we've launched our Zumba app 2 times in the scene
- ▶ 3:06 Alberto Perlman You need to know that you have product market fit, and we knew we had it because Zumba's original class had a ton of demand. 4 times in the scene
- ▶ 15:25 Alberto Perlman I remember I offered investment in Zumba to four or five different friends of mine at the early days, and they could have bought a third of Zumba for 300,000 dollars. 3 times in the scene
- ▶ 18:50 Alberto Perlman Called me once in 2010 about doing a video game for Zumba, and it was, I think, through LinkedIn, and if I wouldn't have responded, we wouldn't have had our video game, which then became one of the top sellers. 2 times in the scene
- ▶ 19:40 Guy Raz He's the co-founder and CEO of the Latin dance craze and fitness program Zumba, and we're taking your calls, and let's bring in our next caller.
- ▶ 46:09 Guy Raz Well, Alberto, um, before I let you go, I want to ask you a question that I, I ask every guest who comes on, which is when you look back on your early days, you know, the first couple of years of starting this thing, your business, which… 2 times in the scene
- ▶ 47:36 Guy Raz You can just search Zumba and How I Built This on Google.
How I Built Resilience: Michael Horvath and Mark Gainey of Strava
Jazzercise: Judi Sheppard Missett
How I Built Resilience: Alberto Perlman of Zumba
- ▶ 0:13 Guy Raz And today we're going to hear from Alberto Perlman, co-founder of Zumba. 4 times in the scene
- ▶ 0:38 Guy Raz For people who don't know much about it, just how do you describe Zumba? 6 times in the scene
- ▶ 2:24 Guy Raz How has the economic crisis affected Zumba? 4 times in the scene
- ▶ 3:20 Alberto Perlman Zinn stands for Zoom Instructor Network, so Zinn Studio, and Zinn Studio allows instructors to livestream their classes.
- ▶ 5:07 Alberto Perlman It felt like we were starting Zoom again. 3 times in the scene
- ▶ 6:19 Guy Raz So Alberto, so when, when somebody signs up for a virtual class on the Zumba platform, all that revenue and pays for it, it goes to the instructor. 3 times in the scene
- ▶ 7:46 Guy Raz Um, when you were on originally on the show a couple years ago, um, you talked about the 2008 financial crisis and all of a sudden you started to see an uptick in people training to become Zumba instructors because people were losing their… 6 times in the scene
- ▶ 11:22 Guy Raz And I'm talking with Alberto Perlman, co-founder of Zumba. 6 times in the scene
- ▶ 12:45 Guy Raz Claire asks, what, like when you get tired of doing Zumba, what do you do? 3 times in the scene
- ▶ 15:43 Alberto Perlman We created courses, e-learning courses, and we created Zumba virtual pro, which would help them really
- ▶ 16:39 Alberto Perlman And so if you know your buddy is going to show up at your Zuma class,
- ▶ 17:12 Guy Raz Um, how do you kind of market what you do and successfully reach people who may not know about, about Zumba? 8 times in the scene
- ▶ 18:29 Guy Raz Alberto, um, before we let you go, what is something that you have learned about yourself as a leader or something that this crisis has forced you to be or become that you want to take with you into the future as you continue to lead this… 2 times in the scene
- ▶ 19:29 Guy Raz That's an excerpt from my conversation with Alberto Perlman, co-founder of Zumba. 2 times in the scene
Zumba: Beto Perez & Alberto Perlman (January, 2017)
- ▶ 1:31 Guy Raz But during those glorious two weeks, you might stumble into a class in which everyone just seems to be really, really happy, and if you do, there is a good chance that that class they're taking is Zumba. 2 times in the scene
- ▶ 6:31 Guy Raz Who helps Zumba become Zumba. 3 times in the scene
- ▶ 11:20 Guy Raz I get, I get that, but, but I'm trying to figure, what was the thing that made Roomba size different from other fitness classes, more fun?
- ▶ 15:55 Beto Perez Zumba. 3 times in the scene
- ▶ 16:50 Guy Raz Alberto and Beto have a business model for Zumba, which is basically to make these dance videos for people to play at home. 4 times in the scene
- ▶ 21:14 Beto Perez Uh, they want to send something, a DVD inside of the cereal box of Zumba for, for the Latin market, no?
- ▶ 22:55 Alberto Perlman We want to take Zumba classes in our area. 3 times in the scene
- ▶ 24:27 Alberto Perlman We called it the Zoom Instructor Network, and we launched it in 2006, in January of 2006.
- ▶ 26:09 Guy Raz So, so you guys are training all these instructors to teach, to teach Zumba, but presumably they need a place to teach the classes, so, so were the gyms interested in this?
- ▶ 27:12 Guy Raz So as you guys were doing all this, how are you getting the word out about Zumba? 3 times in the scene
- ▶ 29:18 Guy Raz I want to ask you about something that happened around, around this time, which I, I was reading that around this time, you guys were actually approached by, by Pitbull, like by the, the artist Pitbull, who was like new, found out about… 7 times in the scene
- ▶ 32:38 Alberto Perlman We have more locations teaching Zumba than there are McDonald's in the world. 5 times in the scene
Zumba: Beto Perez & Alberto Perlman
- ▶ 1:05 Guy Raz But during those glorious two weeks, you might stumble into a class in which everyone just seems to be really, really happy, and there is a good chance that the class they're taking is Zumba. 3 times in the scene
- ▶ 6:04 Guy Raz Who helps Zumba become Zumba. 2 times in the scene
- ▶ 8:34 Alberto Perlman And so he told me his life story, and I said, I gotta go see this class, because a Zumba class, the interesting thing about a Zumba class is that the instructor is always telling a story.
- ▶ 15:28 Beto Perez Zumba. 4 times in the scene
- ▶ 16:21 Guy Raz Alberto and Beto have a business model for Zumba, which is basically to make these dance videos for people to play at home. 4 times in the scene
- ▶ 20:45 Beto Perez They want to send something, a DVD inside of the cereal box of Zumba for, for the Latin market, no?
- ▶ 22:25 Alberto Perlman We want to take Zumba classes in our area. 3 times in the scene
- ▶ 23:58 Alberto Perlman We called it the Zoom Instructor Network, and we launched it in 2006, in January of 2006.
- ▶ 25:40 Guy Raz So, so you guys are training all these instructors to teach, to teach Zumba, but presumably they need a place to teach the classes. 3 times in the scene
- ▶ 28:17 Alberto Perlman One was some people were out of a job, people were sad, they turned to Zumba, and they said, for one hour I'm gonna forget everything that is happening, and I'm just gonna be happy. 3 times in the scene
- ▶ 28:49 Guy Raz I want to ask you about something that happened around, around this time, which I, I was reading that around this time, you guys were actually approached by, by Pitbull, like by the, the artist Pitbull, who was like new, found out about… 7 times in the scene
- ▶ 32:08 Alberto Perlman We have more locations teaching Zumba than there are McDonald's in the world. 2 times in the scene
- ▶ 34:00 Guy Raz That's Beto Perez, co-founder with Alberto Perlman of Zumba. 6 times in the scene