YETI, every mention
16 scenes, the whole family · ← back to YETI
tap a year for its mentions
every year anyone Roy Seiders 39Ryan Seiders 12Guy Raz 4Jesse Hodge 1Adam Barker 1
Verbatim, from the transcripts: the passages where YETI comes up
Advice Line with Daymond John of FUBU
YETI: Roy and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion Brand
- ▶ 0:10 Roy Seiders I think we come up with about 10 solid names, and Yeti got mixed reviews. 6 times in the scene
- ▶ 34:24 Roy Seiders But at the same time, we started developing the original Yeti that was designed from the ground up with our own ideas. 7 times in the scene
- ▶ 41:31 Roy Seiders Yeah, so we're selling multiple sizes of this first generation cooler that was called the Yeti Sherpa, and so roughly 350 units could fit on the container load.
- ▶ 46:30 Ryan Seiders So by the time I got there and the coolers started coming in, Yeti branded coolers, I was going to trade shows in an effort to find new retailers. 3 times in the scene
- ▶ 54:32 Roy Seiders Yeah, we're launching 2008, and it was the Yeti Tundra, and we finally got to a place where this is a cooler that we built from the ground up, and we came out with, probably at the time, six or seven different sizes. 2 times in the scene
- ▶ 56:32 Roy Seiders And with Ivan and this Philippine factory, we found the perfect partner to help get Yeti off the ground. 2 times in the scene
- ▶ 1:01:50 Roy Seiders When you jump that 300 dollar barrier and go to three 50, like Yeti was already had a reputation of they're durable, they're well insulated, but damn, they're expensive. 9 times in the scene
- ▶ 1:04:36 Roy Seiders Putting this Tundra into a digital format for the first time. 2 times in the scene
- ▶ 1:12:31 Roy Seiders So we had zero wealth to speak of outside of Yeti. 10 times in the scene
- ▶ 1:17:05 Ryan Seiders He called it a Yeti Rambler.
- ▶ 1:20:10 Ryan Seiders Yeah, and, and I still wanted to be involved in Yeti, but more at my own pace. 8 times in the scene
Hydro Flask: Travis Rosbach. How a thirsty surfer changed the water bottle industry
Advice Line with Perry Chen of Kickstarter
- ▶ 5:31 Jesse Hodge So we started modifying a massive cooler, like a Yeti-style cooler, so it looks like a big tub, plastic tub.
Advice Line with Sarah Kauss of S'well
- ▶ 4:24 Guy Raz Stanley Cups, and Hydro Flasks, and Yeti, and Ouala's, and everything under the sun.
- ▶ 34:52 Adam Barker I work for brands in the active lifestyle and outdoor space like Traeger and Yeti, LifeStraw, Skechers.