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VMG Partners

also referred to as: vmg

6 statements across 4 episodes · 3 bullish · 0 bearish · 4 people on the record · first statement Sep 30, 2024 by Cynthia Tice · said 25 times in 4 episodes since 2024 · across every show →

Mentions by year

brought up most by Guy Raz (17), Justin Gold (6), Cynthia Tice (2)

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2026 7 mentions in 2 episodes 4 per episode
2025 8 mentions in 1 episode
2024 10 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about VMG Partners, oldest first

Sep 30, 2024 bullish
Assertion Not publicly verifiable
Tice: Lily's Sweets Reached a $40M Run Rate by 2018
“But our run rate by the, by 2018, when we partnered with our equity partners, VMG, we, our run rate was 40.”
Cynthia Tice Sep 30, 2024 ▶ 54:05 Lily’s Sweets: Cynthia Tice
Jun 9, 2025
Assertion Not publicly verifiable
VMG Partners Invested $15 Million Including $10 Million Founder Secondary
“So they invested fifteen million, and we put five million in the bank and took ten million off the table.”
Leigh Keith Jun 9, 2025 ▶ 1:11:27 Perfect Snacks: Bill and Leigh Keith
Jun 9, 2025 positive
Assertion Not checkable as stated
VMG Partners Kept Investment Terms Unchanged Despite Nationwide Product Recall
“Yeah you know, and said we have a little issue going on, and they did not, to their credit, they did not penalize. Their offer at all.”
Leigh Keith Jun 9, 2025 ▶ 1:08:42 Perfect Snacks: Bill and Leigh Keith
Apr 20, 2026 neutral
Assertion Supported
VMG Partners valued KIND at $45 million in a 2009 investment
“This is VMG, the private equity firm, I believe, that bought a share. I mean, at that point, in 2009, they valued it at forty five million dollars, the business.”
Guy Raz Apr 20, 2026 ▶ 45:56 KIND bars: Daniel Lubetzky. From peace in the Middle East to a $5 billion snack bar
May 25, 2026 positive
Disclosure
Justin Gold chose VMG Partners over higher offers for their scaling expertise
“And so I didn't take the best deal that was offered. I took the best partner that was there that knew how to help me scale.”
Justin Gold May 25, 2026 ▶ 1:10:57 Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.
May 25, 2026 neutral
Assertion Supported
VMG Partners targeted a standard five-year timeline for liquidity and capital returns
“We were only three years in with VMG and they generally five years is when they say, okay, let's start to think about what's next guys. We need our money back.”
Justin Gold May 25, 2026 ▶ 1:13:55 Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.
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