Vita Coco, every mention
14 scenes · ← back to Vita Coco
tap a year for its mentions
every year anyone Guy Raz 22Michael Kirban 21
Verbatim, from the transcripts: the passages where Vita Coco comes up
Athletic Brewing Company: Bill Shufelt
What It Really Takes To Build a Food Business: Part 1
Vita Coco: Michael Kirban
- ▶ 1:29 Guy Raz I'm Guy Raz, and on the show today, how Michael Kirban shipped thousands of cases of coconut water to New York, fought off a brand that looked just like his, and built Vitacoco, the top-selling coconut water in the country. 3 times in the scene
- ▶ 27:08 Michael Kirban He's like, Vita Coco. 3 times in the scene
- ▶ 37:32 Guy Raz Why don't we come back in just a moment as the competition between Vitacoco and Zico got ugly, and why Michael started out as the underdog and made that work to his advantage.
- ▶ 38:05 Guy Raz So, it's 2004, and Michael has just launched Vitacoco in New York City, only to discover that a very similar brand, almost a dead ringer called Zico, has launched in the same place at exactly the same time. 2 times in the scene
- ▶ 42:09 Guy Raz I mean, if it's just on the shelves, just randomly, people saw Vitacoco.
- ▶ 45:43 Michael Kirban It was that, it was, Ira came up with this, this idea he saw in Brazil with, like, this blow-up costume, and he had a Vitacoco Tetra Pak made, and we put Ira's brother in it, and he would go around New York City as a Vitacoco Tetra Pak. 5 times in the scene
- ▶ 48:25 Michael Kirban Like we got a, a van and put coconuts on top of it and, and painted it Vitacoco. 3 times in the scene
- ▶ 52:16 Michael Kirban That Madonna was already drinking Vitacoco. 2 times in the scene
- ▶ 56:37 Guy Raz I think it's like 60% of market share at one point for Vitacoco. 3 times in the scene
- ▶ 1:00:48 Guy Raz So, 2011, you get hit with a class action lawsuit because basically the claim was that you guys were touting the health benefits and the nutrients in Vitacoco and you get hit with a class action lawsuit from people who say, well, this is,… 6 times in the scene
- ▶ 1:03:49 Michael Kirban They were looking to diversify, bought 25% of the business, and 8 times in the scene
- ▶ 1:08:47 Guy Raz When you think about, you know, what's happened to you and, and the success of Vitacoco and your success, your financial success, how much do you think that's because you, of your work and your work ethic and 2 times in the scene