UGG, every mention
22 scenes, the whole family · ← back to UGG
tap a year for its mentions
every year anyone Guy Raz 50Brian Smith 34
Verbatim, from the transcripts: the passages where UGG comes up
UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company.
- ▶ 0:11 Brian Smith In fact, the preseason orders looked like the company was going to be destined for, you know, uh, eighteen million, maybe even twenty million dollars, but I knew I would not be able to finance an extra five, six, seven million dollars in…
- ▶ 0:50 Guy Raz I'm Guy Raz, and on the show today, how Brian Smith brought Australian sheepskin boots to America that turned Uggs into a multi-billion dollar brand. 6 times in the scene
- ▶ 8:31 Brian Smith You can imagine Australia being a sheepskin country, and every little town, there is someone with a sewing machine, and they're making Ugg boots, and every town would spell Ugg a different way. 4 times in the scene
- ▶ 11:21 Brian Smith oh my god, Ugg boots.
- ▶ 14:50 Brian Smith No, it was super expensive, and I was, that was one of the worst facets of the entire UGG project for 20 years, was the, uh, lack of margins I had because the pressure
- ▶ 20:04 Guy Raz Were you calling them Ugg boots or Uggs? 3 times in the scene
- ▶ 24:23 Guy Raz But still, like, on this UGG thing, like, who was manning your phones to take orders? 4 times in the scene
- ▶ 27:34 Brian Smith Golf course job is probably the best job I've ever had in my life outside of Ugg, you know? 4 times in the scene
- ▶ 30:13 Guy Raz You, I think a couple things happened, um, that year, um, which one was you, you designed a logo for Uggs, right? 10 times in the scene
- ▶ 37:46 Brian Smith So he added Ugg boots to the line. 3 times in the scene
- ▶ 43:43 Brian Smith I was just an incredible Uggboot salesman.
- ▶ 46:23 Brian Smith I don't run this anymore, but I, my mantra was, I'm going to try and get a pair of Ugg boots on every single person in America, and I went back on the road to all my Southern California guys, and I got back to the office, and Neil handed… 6 times in the scene
- ▶ 49:18 Brian Smith Classic line had an EVA sole.
- ▶ 50:07 Guy Raz And yours, the U-G-G, 4 times in the scene
- ▶ 58:28 Brian Smith He said, send me down the patterns, which I did, and he duplicated the patterns and sent them out to four or five manufacturers, and he cranked up his tannery to full production and started supplying skins to everybody, and it took us… 2 times in the scene
- ▶ 1:01:01 Guy Raz Brian is now the sole owner of UGG, and by the end of that year, for the first time ever, UGG turns a profit, 140,000 dollars, which is great news. 4 times in the scene
- ▶ 1:08:01 Guy Raz I mean, UGG was not a nationally known brand. 5 times in the scene
- ▶ 1:12:50 Brian Smith I said, okay, I'm on the team, right, so I'm going to go there, I'm going to introduce the Ugg boots to Rush Limbaugh, and I said, here, try this on. 3 times in the scene
- ▶ 1:16:00 Brian Smith Not really, because the Ugg brand was so powerful that anything else was called a fake Ugg. 7 times in the scene
- ▶ 1:21:18 Guy Raz How to take a small brand and turn it into a massive brand, because they have three brands, Ugg, Hoka, and Teva, and it's a multi-billion dollar company. 10 times in the scene
- ▶ 1:27:09 Guy Raz That's Brian Smith, the founder of Ugg. 3 times in the scene