UGG, every mention

10 scenes (said by Guy Raz), the whole family · ← back to UGG

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every year anyone Guy Raz 50Brian Smith 34

Verbatim, from the transcripts: the passages where UGG comes up

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UGG: Brian Smith. How an epiphany, surfers, and $500 launched an iconic sheepskin footwear company. Jun 1, 2026 · 49 mentions

  • ▶ 0:50 Guy Raz I'm Guy Raz, and on the show today, how Brian Smith brought Australian sheepskin boots to America that turned Uggs into a multi-billion dollar brand. 6 times in the scene
  • ▶ 20:04 Guy Raz Were you calling them Ugg boots or Uggs? 3 times in the scene
  • ▶ 24:23 Guy Raz But still, like, on this UGG thing, like, who was manning your phones to take orders? 4 times in the scene
  • ▶ 30:13 Guy Raz You, I think a couple things happened, um, that year, um, which one was you, you designed a logo for Uggs, right? 10 times in the scene
  • ▶ 50:07 Guy Raz And yours, the U-G-G, 4 times in the scene
  • ▶ 1:01:01 Guy Raz Brian is now the sole owner of UGG, and by the end of that year, for the first time ever, UGG turns a profit, 140,000 dollars, which is great news. 4 times in the scene
  • ▶ 1:08:01 Guy Raz I mean, UGG was not a nationally known brand. 5 times in the scene
  • ▶ 1:21:18 Guy Raz How to take a small brand and turn it into a massive brand, because they have three brands, Ugg, Hoka, and Teva, and it's a multi-billion dollar company. 10 times in the scene
  • ▶ 1:27:09 Guy Raz That's Brian Smith, the founder of Ugg. 3 times in the scene

HOKA: Jean-Luc Diard and Nicolas Mermoud. The “Clown Shoe” That Became a $2B Bonanza Feb 2, 2026 · 1 mention

  • ▶ 47:13 Guy Raz And I read that you got, somehow you got put in touch with a team at Decker's, the company that was, that had, that owned, still owns Teva's and Ugg's, right?
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