TRX

includes TRX Suspension Trainer

33 statements across 4 episodes · 14 bullish · 6 bearish · 2 people on the record · first statement Jun 26, 2017 by Randy Hetrick · said 108 times in 9 episodes since 2017 · across every show →

Mentions by year, the whole family

brought up most by Guy Raz (93), Randy Hetrick (15)

tap a year for its mentions
002515022017201820192020202120222023202420252026episodesmentions
0122017201820192020202120222023202420252026episodes it came up in
002515022017201820192020202120222023202420252026episodesmentions per episode
2026 4 mentions in 2 episodes 2 per episode
2025 15 mentions in 1 episode
2024 1 mention in 1 episode
2022 2 mentions in 1 episode
2020 2 mentions in 1 episode
2019 2 mentions in 1 episode
2018 44 mentions in 1 episode
2017 38 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about TRX, oldest first

Jun 26, 2017
Disclosure
Hetrick invested his entire $50,000 life savings into early TRX prototypes
“I had about 50 grand in savings, and I put it all into Kind of the first steps, the initial prototypes, and then pursuing a little bit of key intellectual property, which thank goodness became really important even recently.”
Randy Hetrick Jun 26, 2017 ▶ 12:16 TRX: Randy Hetrick
Jun 26, 2017 negative
Opinion
Counterfeiting is the single biggest challenge in the consumer product space
“That, that is the single biggest problem that I have faced in my Career as an entrepreneur, and frankly, it's a problem that is bedeviling You know, the entire consumer product space these days.”
Randy Hetrick Jun 26, 2017 ▶ 20:52 TRX: Randy Hetrick
Jun 26, 2017 positive
Assertion Not checkable as stated
TRX revenue immediately jumped 40% year-over-year after winning its patent lawsuit
“Our business almost immediately leapt up by 40% year over year and seems to be growing rapidly.”
Randy Hetrick Jun 26, 2017 ▶ 30:54 TRX: Randy Hetrick
Jun 26, 2017 bullish
Disclosure
TRX surpassed $50 million in annual revenue in 2017
“Yeah, we'll be a little north of that this year.”
Randy Hetrick Jun 26, 2017 ▶ 31:15 TRX: Randy Hetrick
Jun 26, 2017 neutral
Disclosure
TRX spent $2.5 million and three years fighting patent infringement
“We ended up, in our action, ended up spending about two and a half million bucks, and it took about three years.”
Randy Hetrick Jun 26, 2017 ▶ 28:24 TRX: Randy Hetrick
Jun 26, 2017 positive
Assertion Supported
Drew Brees featured the TRX in his Sports Illustrated comeback story
“And he had a opportunity with Sports Illustrated early on to do a story about his comeback, and he was very kind and, you know, just to sort of scratch my back, made sure that the picture that they featured was him training on the suspension trainer.”
Randy Hetrick Jun 26, 2017 ▶ 17:41 TRX: Randy Hetrick
Jun 26, 2017 positive
Assertion Supported
TRX won a $6.8 million jury verdict against patent counterfeiters
“We got a unanimous verdict. We had a jury award of 6.8 million in damages”
Randy Hetrick Jun 26, 2017 ▶ 30:12 TRX: Randy Hetrick
Jun 26, 2017 positive
Assertion Supported
Hilton Hotels piloted a concept room featuring in-room TRX suspension straps
“Hilton Hotels is about to roll out a concept, a hotel room with a gym inside, and of course, TRX straps hanging from the ceiling.”
Guy Raz Jun 26, 2017 ▶ 37:50 TRX: Randy Hetrick
Jun 26, 2017
Assertion Not checkable as stated
Stanford dean advised Randy Hetrick to abandon TRX for corporate jobs
“Well, I mean, at the time, Garth Saloner was one of my, he ended up becoming the dean there. He was one of my professors, and he said, you know, Randy, I can get you any number of great paying jobs in Silicon Valley with your background. You know, don't do thi…”
Randy Hetrick Jun 26, 2017 ▶ 11:38 TRX: Randy Hetrick
Jun 26, 2017 negative
Insight
"Quality fade" from margin-seeking factories is a major Chinese manufacturing risk
“I had several product problems like that that came from a manufacturer trying to improve his margins, and you know, this is something that in the manufacturing world people call quality fade, And it's a big problem when you manufacture through China.”
Randy Hetrick Jun 26, 2017 ▶ 20:06 TRX: Randy Hetrick
Jun 26, 2017
Assertion Not checkable as stated
SEAL parachute rigger made early TRX prototypes for cases of beer
“And so I had a friend who was a parachute rigger out in the peril loft who started making them for guys in exchange for a case of beer.”
Randy Hetrick Jun 26, 2017 ▶ 6:14 TRX: Randy Hetrick
Jun 26, 2017 bullish
Prediction Not checkable as stated
TRX revenue is shifting from purely hardware to 40% digital and education
“And I think pretty quickly will be 6040. 60 being gear still and 40 being the soft goods in the form of education revenues and then digital content.”
Randy Hetrick Jun 26, 2017 ▶ 32:04 TRX: Randy Hetrick
Jun 26, 2017
Assertion Not checkable as stated
Private investigators found 20 Chinese factories manufacturing counterfeit TRX gear
“And they found about 20 different factories scattered around China that were all creating fake counterfeit TRX suspension trainers.”
Randy Hetrick Jun 26, 2017 ▶ 22:57 TRX: Randy Hetrick
Aug 27, 2018 positive
Insight
Hetrick: TRX positioned as 'Switzerland' across fitness disciplines
“We became Switzerland. And by that, I mean, whatever else it is that you do for your exercise, we want to be a part of that. And we've been very successful at embedding ourselves. I mean, just about every one of the activities that you mentioned a minute ago T…”
Randy Hetrick Aug 27, 2018 ▶ 33:13 TRX: Randy Hetrick (2018)
Aug 27, 2018 negative
Opinion
Hetrick: Counterfeiting is the biggest challenge in consumer products
“Yeah, that, that is the single biggest problem that I have faced in my career as an entrepreneur, and frankly, it's a problem that is bedeviling, you know, the entire consumer product space these days.”
Randy Hetrick Aug 27, 2018 ▶ 20:38 TRX: Randy Hetrick (2018)
Aug 27, 2018 neutral
Assertion Not checkable as stated
Hetrick: TRX spent $2.5M over 3 years on patent litigation
“We ended up, in our action, ended up spending about two and a half million bucks, and it took about three years.”
Randy Hetrick Aug 27, 2018 ▶ 28:13 TRX: Randy Hetrick (2018)
Aug 27, 2018 positive
Prediction Not checkable as stated
Hetrick predicts TRX revenue will soon be 40% digital content and education
“And I think pretty quickly will be 6040. 60 being gear still and 40 being the soft goods in the form of education revenues and then digital content.”
Randy Hetrick Aug 27, 2018 ▶ 31:54 TRX: Randy Hetrick (2018)
Aug 27, 2018
Assertion Supported
Hetrick: Drew Brees featured TRX in a Sports Illustrated comeback story
“He had a opportunity with Sports Illustrated early on to do a story about his comeback, and he was very kind, and, you know, just to sort of scratch my back, made sure that the picture that they featured was him training on the suspension trainer”
Randy Hetrick Aug 27, 2018 ▶ 17:16 TRX: Randy Hetrick (2018)
Aug 27, 2018
Assertion Not checkable as stated
Hetrick: Investigators discovered about 20 Chinese factories counterfeiting TRX trainers
“And they found about 20 different factories scattered around China that were all creating fake counterfeit TRX suspension trainers.”
Randy Hetrick Aug 27, 2018 ▶ 22:46 TRX: Randy Hetrick (2018)
Aug 27, 2018 negative
Insight
Hetrick: 'Quality fade' from margin-seeking suppliers is a major risk in China
“A manufacturer trying to improve his margins, and you know, this is something that in the manufacturing world, people call quality fade, and it's a big problem when you manufacture through China.”
Randy Hetrick Aug 27, 2018 ▶ 20:08 TRX: Randy Hetrick (2018)
Aug 27, 2018
Assertion Not checkable as stated
Market confusion from counterfeits drove TRX to negative revenue in 2014
“We really experienced a flattening and actually a negative growth for a couple of years, 20 14 and 20 15.”
Randy Hetrick Aug 27, 2018 ▶ 25:37 TRX: Randy Hetrick (2018)
Aug 27, 2018
Disclosure
Hetrick turned Stanford Business School projects into an incubator for TRX
“On every class project that got assigned, I turned into a incubator, if you will, for what would become TRX, and, you know, we had events sometimes on Fridays, the blow off steam, they were called liquidity preference Functions, which basically meant tapping a…”
Randy Hetrick Aug 27, 2018 ▶ 9:57 TRX: Randy Hetrick (2018)
Aug 27, 2018 bullish
Assertion Not checkable as stated
Hetrick: TRX sales leapt 40% year-over-year following court victory
“Our business almost immediately leapt up by 40% year over year and seems to be growing.”
Randy Hetrick Aug 27, 2018 ▶ 30:43 TRX: Randy Hetrick (2018)
Aug 27, 2018 positive
Assertion Not checkable as stated
Hetrick: Stanford coaches validated TRX prototype across diverse sports teams
“While I was at Stanford, I was able to go out and train in the athlete training center, and I would show up with my straps and hook them up, you know, in this world-class training facility, and over the course of six or eight months, I mean, darn near every on…”
Randy Hetrick Aug 27, 2018 ▶ 7:05 TRX: Randy Hetrick (2018)
Aug 27, 2018 positive
Assertion Supported
Hetrick: TRX won a unanimous $6.8M jury verdict in infringement lawsuit
“We got a unanimous verdict had a jury award of 6.8 million in damages, which is quite something, you know, it implies, I don't know, something like 20 to 22 to twenty-five million in lost sales”
Randy Hetrick Aug 27, 2018 ▶ 30:01 TRX: Randy Hetrick (2018)
Aug 27, 2018
Assertion Not checkable as stated
Hetrick: Navy SEAL parachute rigger made early TRX prototypes for beer
“I had a friend who was a parachute rigger out in the peril loft who started making them for guys in exchange for a case of beer.”
Randy Hetrick Aug 27, 2018 ▶ 6:00 TRX: Randy Hetrick (2018)
Aug 27, 2018 positive
Prediction Not publicly verifiable
Hetrick projected TRX annual revenue to exceed $50 million in 2018
“Yeah, we'll be a little north of that this year.”
Randy Hetrick Aug 27, 2018 ▶ 31:04 TRX: Randy Hetrick (2018)
Aug 27, 2018
Disclosure
Hetrick bootstrapped TRX prototypes and IP with $50,000 in personal savings
“I had about 50 grand in savings, and I put it all into Kind of the first steps, the initial prototypes, and then pursuing a little bit of key intellectual property”
Randy Hetrick Aug 27, 2018 ▶ 12:03 TRX: Randy Hetrick (2018)
Sep 25, 2025 negative
What-if
Hetrick: TRX would not exist if it had accepted early Costco pilot
“In our case, you know, we had product problems that ended up coming out shortly after We passed this up. Had I not passed it up for that reason, there would have never been a T-Rex.”
Randy Hetrick Sep 25, 2025 ▶ 15:29 Advice Line with Randy Hetrick of TRX
Sep 25, 2025 positive
Assertion Supported
Randy Hetrick partnered with Jack Daly to buy back distressed TRX
“I went out and found a good buddy, my good pal Jack Daly, and we hatched a plot to buy TRX out of what was kind of a troubled situation Let's just say.”
Randy Hetrick Sep 25, 2025 ▶ 3:33 Advice Line with Randy Hetrick of TRX
Sep 25, 2025
Assertion Not checkable as stated
Hetrick: Early TRX inventory batch arrived with handles that cracked immediately
“One of the very early large lots of inventory we ordered arrived, and, you know, we'd sold out of everything, so of course we were out of stock by the time it arrived, and desperate to ship. Well, we hooked up the first suspension trainer, leaned back, and the…”
Randy Hetrick Sep 25, 2025 ▶ 50:49 Advice Line with Randy Hetrick of TRX
Sep 25, 2025 positive
Insight
Hetrick: Founders must prioritize early profitability over artificial hypergrowth
“Get profitable as early as possible and stay profitable and make, make decisions from a mindset that, you know, I want to try to maintain profitability. And even if I have to go underwater a little bit to do it, a little bit's fine. Deeply, less fine. And beca…”
Randy Hetrick Sep 25, 2025 ▶ 49:20 Advice Line with Randy Hetrick of TRX
Sep 10, 2026 negative
Insight
Raz: Obsessing over copycats can consume and damage a business
“When it comes to the knockoffs and the copycats, I mean, it's gonna happen. I would be really careful not to let it distract you and obsess you, because as we've seen on the show in the past, it can really damage Businesses. TRX, you know, that, that was, they…”
Guy Raz Sep 10, 2026 ▶ 34:22 Advice Line with Kip Tindell of The Container Store
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