Tarte Cosmetics

“No, so Sephora wasn't even in the United States yet at that point.”

“So I got the packaging from a pack, a packaging company that I found and talked them into doing this amazing lavender fabric packaging. No one in the industry had ever done it. We were the first ever.”

“A mascara is Typically, a brand's number one selling product. I didn't have that for five years”

“When you think about catapulting to another, like, level of sales you know, you can go on, especially in QIV, like, holiday time, and do, like, 23,000 dollars a minute.”

“So we would have gone bankrupt. Bankrupt at that point. And all of our bank loans were personally guaranteeing guaranteed, like, by us. So, like, you know, including, like, our house.”

“And in 2020, Is when my final, like, shares were done, and at that point we were valued at 2.3 billion.”

“We were technically bankrupt like every other month for 2008 and 2009.”

“I have a president, I have a all-female C-suite, which is something I'm very proud of. It's very unusual, believe it or not, in the cosmetic industry to have women at the top.”

“Mark and I had 20,000 dollars in savings. And then I put the rest on credit cards.”

“I wasn't taking out loans. Now I'm using my nine 11 fund, which is really tough because, you know, I knew that this is what Mark wanted for me.”

“You know, he become a silent partner after a year or so, and just eventually I bought him out.”

“I wasn't like a marketing person. Had I been, I probably would not have named it a cheek stain.”

“I know it's like a little bit of a, people still think of it as like an older thing, but sometimes the oldies are the goodies, and we look at it, it's for our number two or number three revenue driver for us within, within digital marketing, so.”