Maureen Kelly, founder and CEO of Tarte Cosmetics, discusses the composition of her executive team and gender representation at the top of the beauty industry.
0:00 / 0:12exact quote · 12.5s
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“I have a president, I have a all-female C-suite, which is something I'm very proud of. It's very unusual, believe it or not, in the cosmetic industry to have women at the top.”
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More from Maureen Kelly
AssertionContradicted
Tarte Cosmetics has never spent a single dollar on traditional advertising
“Yeah, you know, we've never spent one dollar in advertising in Tarte ever.”
Maureen KellyJan 23, 2023▶ 58:24Tarte Cosmetics: Maureen Kelly
Insight
Kelly: Personalized PR gifting gets attention from top athletes
“Everyone loves personalization. So like pick these amazing athletes that are just killing it and doing so well because they're getting so much stuff, so they tend, you know, they tend to set it aside, but if it's Personalize and customize, you're gonna get a s…”
Maureen KellyMay 30, 2024▶ 14:41Advice Line with Maureen Kelly of Tarte Cosmetics
AssertionContradicted
Tarte was the first cosmetics brand to use fabric packaging
“So I got the packaging from a pack, a packaging company that I found and talked them into doing this amazing lavender fabric packaging. No one in the industry had ever done it. We were the first ever.”
Maureen KellyJan 23, 2023▶ 23:21Tarte Cosmetics: Maureen Kelly
AssertionSupported
Tarte waited five years to launch mascara, typically a brand's top seller
“A mascara is Typically, a brand's number one selling product. I didn't have that for five years”
Maureen KellyJan 23, 2023▶ 34:03Tarte Cosmetics: Maureen Kelly
Disclosure
Kelly financed Tarte using her 9/11 victim fund instead of loans
“I wasn't taking out loans. Now I'm using my nine 11 fund, which is really tough because, you know, I knew that this is what Mark wanted for me.”
Maureen KellyJan 23, 2023▶ 52:29Tarte Cosmetics: Maureen Kelly
What-if
Kelly nearly lost her house and company after contract lab shutdown
“So we would have gone bankrupt. Bankrupt at that point. And all of our bank loans were personally guaranteeing guaranteed, like, by us. So, like, you know, including, like, our house.”
Maureen KellyJan 23, 2023▶ 1:11:47Tarte Cosmetics: Maureen Kelly
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