sustainability

“I just realized through this super frustrating experience that the brands, big brands, they said they cared about sustainability, but in reality they were just paying lip service to the idea.”

“I believe we have some data to support that it creates resonance with the brand, but when it comes to the individual buying decision of, do I buy this coat versus that coat, the answer is usually not so much, especially today.”

“Cause the majority of people are going to buy it cause they look good and they're functional, not cause they're recycled.”

“I'm not convinced that eco-friendly and sustainable and better for the planet actually matter as much. I actually think right now, the, what matters to especially your kind of consumer is like the person who buys fewer things but better things. Like that's, in…”