Raz: Consumer luxury appeal matters more than sustainability claims right now
Guy Raz · Advice Line with Sarah LaFleur of M.M. LaFleur · May 21, 2026 · at 39:52
Host Guy Raz advises Siblings co-founder David Bronke on consumer psychology and brand messaging for refillable products.
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“I'm not convinced that eco-friendly and sustainable and better for the planet actually matter as much. I actually think right now, the, what matters to especially your kind of consumer is like the person who buys fewer things but better things. Like that's, in a lot of ways, that's the new luxury. To have fewer things that actually are of value.”
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