Snowdevil

also referred to as: snow devil

7 statements across 2 episodes · 2 bullish · 1 bearish · 1 people on the record · first statement Aug 5, 2019 by Tobias Lütke · said 20 times in 2 episodes since 2019 · across every show →

Mentions by year

brought up most by Tobias Lütke (13), Guy Raz (7)

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2026 10 mentions in 1 episode

Shopify: Tobias Lütke. How a snowboarder built a $150 billion business (2019) Jun 8, 2026 · 10 mentions · from 13:40
every mention in 2026, scene by scene →

2019 10 mentions in 1 episode

Shopify: Tobias Lütke Aug 5, 2019 · 10 mentions · from 15:37
every mention in 2019, scene by scene →

every mention, scene by scene, with the transcript →

Everything said about Snowdevil, oldest first

Aug 5, 2019

Disclosure

Lütke: Snow Devil launched with 20,000 CAD each from co-founders

“Yeah we both put money into the company. I think we both took 20,000 Canadian dollars and put, that's the capital we had.”

Tobias Lütke Aug 5, 2019 ▶ 17:51 Shopify: Tobias Lütke

Aug 5, 2019 positive

Assertion Not checkable as stated

Lütke: Snow Devil acquired customers on 20-cent Google AdWords bids

“Google AdWords was a new product. Both days it turns out that the minimum bid for an ad for click is 20 cents, and we paid minimum bid for almost every search, which ended up converting on a 500 dollar snowboard.”

Tobias Lütke Aug 5, 2019 ▶ 22:54 Shopify: Tobias Lütke

Aug 5, 2019 negative

Assertion Not checkable as stated

Lütke: In 2004, no software made building an online store easy

“There's no software that would make this easy, and especially the credit card part.”

Tobias Lütke Aug 5, 2019 ▶ 17:02 Shopify: Tobias Lütke

Aug 5, 2019 neutral

Assertion Not checkable as stated

Lütke: Merchants emailed asking to license Snow Devil's custom e-commerce code

“And so increasingly, I got people sending me emails and asking me if I would license Snowdevil to them because they wanted to start something similar.”

Tobias Lütke Aug 5, 2019 ▶ 25:12 Shopify: Tobias Lütke

Jun 8, 2026 positive

Insight

Lütke: If one entrepreneur needs a tool, thousands more will too

“And I'm not that different from other people. Like, if I needed this at some point, there's gonna be at least a couple thousand people who also need this.”

Tobias Lütke Jun 8, 2026 ▶ 24:08 Shopify: Tobias Lütke. How a snowboarder built a $150 billion business (2019)

Jun 8, 2026 neutral

Disclosure

Lütke and co-founder Scott Lake launched Snowdevil with $20,000 CAD each

“I think we both took 20,000 Canadian dollars and put, that's the capital we had.”

Tobias Lütke Jun 8, 2026 ▶ 15:57 Shopify: Tobias Lütke. How a snowboarder built a $150 billion business (2019)

Jun 8, 2026

Assertion Not checkable as stated

Snowdevil converted $500 snowboards on 20-cent minimum Google AdWords clicks

“It turns out that the minimum bid for an ad for click is 20 cents, and we paid minimum bid for almost every search, which ended up converting on a 500 dollar snowboard.”

Tobias Lütke Jun 8, 2026 ▶ 21:00 Shopify: Tobias Lütke. How a snowboarder built a $150 billion business (2019)

Snowdevil

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Everything said about Snowdevil, oldest first

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