Snowdevil
company on 5 shows · 7 statements across 2 episodes · said 29 times in 7 episodes since 2017
How I Built This 20 
A Product Market Fit Show 5 
the Knowledge Project 2 
My First Million 1 
20VC 1
Mentions by year, every show
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How I Built This 20A Product Market Fit Show 5the Knowledge Project 220VC 1My First Million 1
2026 11 mentions in 2 episodes 6 per episode
2025 2 mentions in 1 episode
2024 3 mentions in 1 episode
2019 10 mentions in 1 episode
2018 2 mentions in 1 episode
every mention on every show, scene by scene, with the transcript →
7 statements about Snowdevil, every show
Lütke and co-founder Scott Lake launched Snowdevil with $20,000 CAD each
“I think we both took 20,000 Canadian dollars and put, that's the capital we had.”
Snowdevil converted $500 snowboards on 20-cent minimum Google AdWords clicks
“It turns out that the minimum bid for an ad for click is 20 cents, and we paid minimum bid for almost every search, which ended up converting on a 500 dollar snowboard.”
Lütke: If one entrepreneur needs a tool, thousands more will too
“And I'm not that different from other people. Like, if I needed this at some point, there's gonna be at least a couple thousand people who also need this.”
Lütke: In 2004, no software made building an online store easy
“There's no software that would make this easy, and especially the credit card part.”
Lütke: Snow Devil launched with 20,000 CAD each from co-founders
“Yeah we both put money into the company. I think we both took 20,000 Canadian dollars and put, that's the capital we had.”
Lütke: Snow Devil acquired customers on 20-cent Google AdWords bids
“Google AdWords was a new product. Both days it turns out that the minimum bid for an ad for click is 20 cents, and we paid minimum bid for almost every search, which ended up converting on a 500 dollar snowboard.”