Serta
part of Serta Simmons Bedding
2 statements across 2 episodes · 0 bullish · 2 bearish · 2 people on the record · first statement Jul 6, 2020 by Bobby Trussell · said 3 times in 3 episodes since 2018 · across every show →
Mentions by year
brought up most by Bobby Trussell (2), Philip Krim (1)
tap a year for its mentions
2021 1 mention in 1 episode
2020 1 mention in 1 episode
2018 1 mention in 1 episode
Everything said about Serta, oldest first
Jul 6, 2020 negative
Sealy, Simmons, Serta, and Spring Air sold undifferentiated commodity mattresses
“It was dominated by the four S's. Seeley, Simmons, Serta, and Spring Air at the time, and they all were Innersprings, and they didn't even try to differentiate as a product. It was a commodity, and they sold on price and terms.”
Jun 28, 2021 negative
Krim: Oligopolistic Control and Legacy Brands Protected High Mattress Margins
“For the last several decades, it's been a very tightly controlled industry, and when things are an oligopoly or a duopoly or a monopoly, that's when you're able to really protect pricing, protect margins, and you see it in other industries. You see it in the r…”