Sealy, Simmons, Serta, and Spring Air sold undifferentiated commodity mattresses
Bobby Trussell · Tempur-Pedic: Bobby Trussell (2018) · Jul 6, 2020 · at 45:12
Bobby Trussell, founder of Tempur-Pedic, describes the competitive landscape of the US mattress industry prior to Tempur-Pedic's expansion.
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“It was dominated by the four S's. Seeley, Simmons, Serta, and Spring Air at the time, and they all were Innersprings, and they didn't even try to differentiate as a product. It was a commodity, and they sold on price and terms.”
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