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Scott Norton

17 statements across 1 episodes · 1 bullish · 2 bearish · 3 people on the record · first statement Oct 23, 2023 by Guy Raz · said 3 times in 1 episodes since 2024 · across every show →

On the record as a speaker too: Scott Norton's record, appearances and statements → this page counts the times other people say the name.

Mentions by year

brought up most by Guy Raz (2), Mark Ramadan (1)

tap a year for its mentions
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0112024episodes it came up in
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2024 3 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Scott Norton, oldest first

Oct 23, 2023
Assertion Supported
Guy Raz: Heinz Sold $10.5 Billion of Ketchup in 2010
“Anyway, in 2010, the year Mark Ramadan and Scott Norton decided to start a ketchup brand, Heinz sold 10 and a half billion dollars of the stuff.”
Guy Raz Oct 23, 2023 ▶ 2:57 Sir Kensington's: Scott Norton and Mark Ramadan
Oct 23, 2023 neutral
Assertion Not checkable as stated
Norton: There had been no innovation in ketchup in 70 years
“There had been no innovation in ketchup in 70 years, and every other category of culture and of food had change, and so really it was, we saw this open space as an invitation to create something.”
Scott Norton Oct 23, 2023 ▶ 10:05 Sir Kensington's: Scott Norton and Mark Ramadan
Oct 23, 2023
Insight
Norton: Once you give equity to someone, you cannot take it away
“Once you give someone something, you cannot take it away. The experience of having it being taken away is a very difficult emotional experience at that point.”
Scott Norton Oct 23, 2023 ▶ 40:30 Sir Kensington's: Scott Norton and Mark Ramadan
Oct 23, 2023
Assertion Not checkable as stated
Sir Kensington's originally split equity equally at 25% across four founders
“When we first incorporated the business, none of us were full-time. I believe it was 2009, and so I say it was easy in the sense that there were four of us, so it was You know, 25% all around.”
Mark Ramadan Oct 23, 2023 ▶ 39:20 Sir Kensington's: Scott Norton and Mark Ramadan
Oct 23, 2023
Assertion Not checkable as stated
Norton: Sir Kensington's Sharpied out kosher logos on first Williams-Sonoma run
“So we sat there with a Sharpie and we put a dot over every single kosher logo on every single label for that first run that we had for William Snow.”
Scott Norton Oct 23, 2023 ▶ 42:31 Sir Kensington's: Scott Norton and Mark Ramadan
Oct 23, 2023 neutral
Assertion Not checkable as stated
Advisors almost universally told Ramadan to oust co-founder Scott Norton
“The advice I mostly got was, number one, this happens to every co-founder set. [4357] Mark Ramadan: It always happens. [4358] Mark Ramadan: Co-founders have falling outs or fights. [4360] Mark Ramadan: And then number two, the only solution is to remove Scott …”
Mark Ramadan Oct 23, 2023 ▶ 1:12:30 Sir Kensington's: Scott Norton and Mark Ramadan
Oct 23, 2023
Assertion Not checkable as stated
Ramadan: Sir Kensington's CEO and CMO simultaneously stepped away for months
“So on Wednesday, the company has both a CEO and a CMO, and by Monday, we're both gone for months.”
Mark Ramadan Oct 23, 2023 ▶ 1:15:41 Sir Kensington's: Scott Norton and Mark Ramadan
Oct 23, 2023 neutral
Disclosure
Ramadan: Sir Kensington's initial checks came from founders' parents
“And I think the very first check into the business was my parents, and then Scott's parents, and a few other people who were very close to, and that allowed us to order this minimum run”
Mark Ramadan Oct 23, 2023 ▶ 35:02 Sir Kensington's: Scott Norton and Mark Ramadan
Oct 23, 2023
Assertion Not checkable as stated
Norton: Sir Kensington's conducted employee terminations at an off-site restaurant
“We had this restaurant that was two blocks from our office that we would fire people at. So we wouldn't fire people in the office. We'd fire people at this restaurant.”
Scott Norton Oct 23, 2023 ▶ 1:13:43 Sir Kensington's: Scott Norton and Mark Ramadan
Oct 23, 2023
Disclosure
Scott Norton Stockpiled Sir Kensington's Following Unilever's Discontinuation Announcement
“I don't know about you, Mark, but when the announcement was made, I bought as much ketchup as I could.”
Scott Norton Oct 23, 2023 ▶ 1:34:40 Sir Kensington's: Scott Norton and Mark Ramadan
Oct 23, 2023
Assertion Not checkable as stated
Raz: Sir Kensington's sold over 2.5M jars by 2015
“And by 2015, the two founders had sold over two and a half million jars of product.”
Guy Raz Oct 23, 2023 ▶ 4:22 Sir Kensington's: Scott Norton and Mark Ramadan
Oct 23, 2023
Disclosure
Norton: Sir Kensington's rejected founder-led naming to build an immersive world
“We were totally sure we were not going to call it Scott and Mark's ketchup. Like, to us, that was totally boring. We wanted to come up with something that was so radically interesting and different, and was a world that people could inhabit.”
Scott Norton Oct 23, 2023 ▶ 14:18 Sir Kensington's: Scott Norton and Mark Ramadan
Oct 23, 2023 bearish
Opinion
Norton: Heinz's ketchup dominance will eventually be broken by future entrepreneurs
“My official on the record statement is that it just hasn't been sufficiently challenged yet. So I await the next generation of ketchup entrepreneurs to fulfill the mission that we could not fully fulfill.”
Scott Norton Oct 23, 2023 ▶ 1:31:39 Sir Kensington's: Scott Norton and Mark Ramadan
Oct 23, 2023 positive
Disclosure
Ramadan refused to fire co-founder Norton, opting for temporary step-away
“I ended up, I wouldn't say fighting with the board, but informing the board that that wasn't the path I was going to take, but that we would go down a slightly different path, which is that I would ask Scott to step away from the business for a little bit. [44…”
Mark Ramadan Oct 23, 2023 ▶ 1:13:15 Sir Kensington's: Scott Norton and Mark Ramadan
Oct 23, 2023 negative
Opinion
Norton: Previous Heinz rivals failed by copying its packaging and positioning
“But every other ketchup out there would copy Heinz, the market leader, on the packaging, the materials, the brand positioning. It looked like a copycat, right? It was Heinz, but less so.”
Scott Norton Oct 23, 2023 ▶ 12:22 Sir Kensington's: Scott Norton and Mark Ramadan
Oct 23, 2023
Disclosure
Norton: Sir Kensington's set seed valuation at $2.5 million
“We were going to raise at one million a valuation, and then I met with someone who said you should raise at ten million, and I said ten million seems crazy, and so Mark and I agreed on two and a half.”
Scott Norton Oct 23, 2023 ▶ 38:43 Sir Kensington's: Scott Norton and Mark Ramadan
Oct 23, 2023 neutral
Assertion Not checkable as stated
Scott Norton Forged a Skadden Arps Legal Letter for Campus PR
“We used fake letterhead for the law firm Skadden Arps, and we wrote a letter to the Brown Daily Herald, the campus newspaper, accusing them of stealing Sir Kensington's recipe as a way to get the newspaper's attention”
Scott Norton Oct 23, 2023 ▶ 28:46 Sir Kensington's: Scott Norton and Mark Ramadan
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