Norton: Heinz's ketchup dominance will eventually be broken by future entrepreneurs
Scott Norton · Sir Kensington's: Scott Norton and Mark Ramadan · Oct 23, 2023 · at 1:31:39
Sir Kensington's co-founder Scott Norton responds to Malcolm Gladwell's famous thesis that Heinz makes the objectively perfect ketchup that cannot be disrupted.
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“My official on the record statement is that it just hasn't been sufficiently challenged yet. So I await the next generation of ketchup entrepreneurs to fulfill the mission that we could not fully fulfill.”
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