real estate agents

7 statements across 2 episodes · 3 bullish · 2 bearish · 2 people on the record · first statement Jun 14, 2021 by Rich Barton · across every show →

Everything said about real estate agents, oldest first

Jun 14, 2021 positive
Disclosure
Rich Barton: Zillow is not trying to replace real estate agents
“You're mistaken if you think we're trying to replace the agent and replace the industry.”
Rich Barton Jun 14, 2021 ▶ 55:48 Expedia & Zillow: Rich Barton
Jun 14, 2021 negative
Insight
Barton: Pre-Zillow real estate was like a dark grocery store
“It was, I liken it to shopping in a dark grocery store with a flashlight, you know. Worse than that, the flashlight is being held by an agent who You have to ask to point it at something.”
Rich Barton Jun 14, 2021 ▶ 23:03 Expedia & Zillow: Rich Barton
Jun 14, 2021 positive
Assertion Partly supported
Barton: Zillow reaches 235 million monthly users
“Many do, but we have two hundred and thirty-five million users a month, many of them real estate agents.”
Rich Barton Jun 14, 2021 ▶ 44:03 Expedia & Zillow: Rich Barton
Jul 26, 2021
Insight
Reffkin: A real estate brokerage's customer is the agent, not the homebuyer
“You can't work for everyone. And who's your customer? Your customer is the person that pays you. And buyers and sellers don't pay brokerage firms. They pay agents. And agents are the ones that pay brokerage firms. They split a percentage of what they make with…”
Robert Reffkin Jul 26, 2021 ▶ 52:36 Robert Reffkin: Compass
Jul 26, 2021 positive
Assertion Partly supported
Reffkin: Consumers use real estate agents more today than 10 years ago
“Just to be very clear, people use agents more now today than they did 10 years ago.”
Robert Reffkin Jul 26, 2021 ▶ 1:06:39 Robert Reffkin: Compass
Jul 26, 2021
Assertion Supported
Reffkin: The average real estate agent uses 13 third-party software tools
“A mobile app can connect to 13 different third party tools, which is how many tools the average agent uses.”
Robert Reffkin Jul 26, 2021 ▶ 56:24 Robert Reffkin: Compass
Jul 26, 2021 negative
Opinion
Reffkin: Searching listings is less than 5% of an agent's business
“Everyone thought that real estate was like searching listings, what aggregators do. That's probably less than five percent of what an agent's business is.”
Robert Reffkin Jul 26, 2021 ▶ 53:59 Robert Reffkin: Compass
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